Name cards remain an essential support for any company. Whether you are an SME or a freelancer, the business card is an excellent support to arouse the interest of your customers and stand out.
How to succeed, be original and professional? Here are 6 ideas for successful business cards.
- Choose the correct format
The standard size of a name card is 8.5cm x 5.4 cm. These dimensions correspond to the size of a credit card or loyalty card. This means that a business card can easily find a place in a wallet.
Too big, it will be bulky and make it hard for your customers to store it. Too small, it may get lost.
- Be consistent with your brand image
Your name card is an extension of your business. In this perspective, it must reflect the colors of your graphic charter and the spirit of your brand image.
It is therefore essential to maintain harmony between your card and other communication mediums such as your flyers, your website, or your social networks. It is by respecting your graphic charter that your customers will identify you in the blink of an eye.
- Opting for the adequate fonts
If you want to create an original business card, you may be tempted to use fonts that are out of the ordinary or to use strong visual elements.
While this is possible, you will need to be mindful of the legibility of your business card. The information must be easily accessible and not require any special reading effort. This means:
- Colors that contrast with the background of the business card
- Fonts adapted to the format of the card (not too small)
- Serif fonts that will be more readable and bring modernity to your business card
- The colors
As mentioned above, the choice of colors for your business card must follow your graphic charter and the visual identity of your company.
This does not prevent you from expanding the palette and adding another color to your card. To the extent that the whole remains coherent, purified, and does not resemble a rainbow.
It is also important to pay attention to the psychology of colors. They influence our perception of things. Red, for example, will tend to convey a sense of urgency, extraversion, and energy. Conversely, green, which is the most easily perceived color, will convey an idea of calm and serenity. This is why it is frequently used in the health field.
- The right information
The choice of information provided on your business card is of course essential. This support is not intended to tell the whole story of your company or detail your services. It is only intended for contact.
With this in mind, you must filter your content as much as possible and only show the primary information.
We, therefore, recommend that you indicate:
- Your company name,
- first and last names
- The activity of your company or your core business. Do not hesitate to integrate an element of differentiation.
- Your contact information
- Your location, whether it is your website if your business is online, or your premises.
Finally, the choice of finishes and paper is essential. You can opt for a matt or glossy lamination. The first option usually allows a more delicate rendering that is perfectly suited to relaxation activities, health, well-being, etc.
Shiny lamination brings out the brilliance of colors and conveys more energy.
Finally, you can choose to highlight only certain elements of your card by opting for selective varnish.
For paper, opt for a glossy or matt finish of at least 300 grams thick. Otherwise, your card may not seem professional enough.