Marketing is something that must be done every once in a while to make sure that your business stays relevant and known in the market. The problem with marketing is that it can get quite costly. Many newly started businesses or businesses at the early stage doesn’t have the funds to go on a full scale marketing. If you are one of these types of business, then it’s definitely important for you to find a cheaper alternative to business marketing.
One of the things that you can use is stickers. Stickers can be used with other low cost marketing tools such as brochures and flyers. But before you print and give your stickers away for more exposure, you have to first make sure that the design is impeccable.
1. Design and Layout
A sticker has a very limited space, so you have to make sure that the design can fit all the necessary images and information for your target audience. To do this, you have to plan a good layout for the design to avoid making your sticker look overcrowded. There needs to be enough space between all the elements in the design of your sticker so that everything looks neat.
If you find difficulties in making your own layout, then you can try finding a pre-made template or layout that can be downloaded from the internet. Of course, you can also hire a graphic designer to do the entire work for you.
2. Choose the Right Colors
You sure want your sticker to stand out especially if you are using it for promotion or marketing. Then it is absolutely important that you design it in colors that catch attention. Find a work palette to work with so that you can choose complementary colors that work well with each other instead of ruining one another.
When it comes to colors, remember to design in CMYK colors instead of RGB so that you can match it with the colors combination used by your printer. This is to make sure that you get colors that are accurate, meaning that the colors you see on the display of your monitor are the colors you will get upon printing. If you design in RGB and print in CMYK, there’s a chance that you will get slight inaccuracies since RGB colors tend to be brighter than CMYK colors.
3. Check for Errors
Don’t forget to complete the step of designing your sticker with checking for errors. Make sure that everything is perfect so that during the process of sticker printing, you won’t see any mistakes or anything that makes you feel unsatisfied with the result.
4. Print at a Printing Shop
This is the best option that you can choose so that you can be sure that you get the best quality sticker. Printing stickers on your own is possible, but the result won’t be as high quality as you get with a professional printing service with the right equipment and enough experience in printing stickers.